Horsefield signed a contract with City of Poznań to create the communication strategy and concept of the City Call Center – POZnań*Kontakt. Our works effects included the brand identity document, communication strategy and concept, communication system: name, logo, claim, media and gadgets design, website design, key-visual, sales materials, sales copywriting, storyboards for a short promo[…]
Smurfit Kappa – a world-leader in paper-based packaging. “Pakuj z głową!” (literally meaning: “Use your head while packaging!”) – our message creation for Smurfit Kappa conference. We also designed invitation and conference materials (e.g. folders, notepads).
European Days of Promotional Gifts – Nuremberg – trade fair whose first edition was held in Germany in 2012, is organised by a Polish company – GJC Intermedia. We were asked to create the message and the visual identity for the event. The slogan “All Professionals WELCOME” and the elephant symbol became the message basis[…]
What lies behind the creation of Ofix.pl brand is the conviction that traditional ways of office articles sales (based on sales representatives) could be extended with a new online distribution channel. Therefore, we were assigned a task to create a new brand of an online store that would combine functionality with a user-friendly interface. We[…]
For the Poznań International Fair, we created the branding of the Aktywni 50+ (Active 50+) fair. Thinking about the fair audience – people over 50 years of age – we presented a coherent visual concept which included: a logo, various graphic motifs based on the fair subject modules and advertising materials.
Corporate Identity (CI) is a tool which allows to create the image of a brand, a company or a service. The MEBLE (FURNITURE) Fair CI we created contains a number of symbols used by Poznań International Fair to achieve a clear and coherent identification on the market that will distinguish the event from all the[…]
According to our own BRAND&GO method assumptions, the creation phase of a project should be preceded by auditing the vision of company development and its image among the employees as well as the clients. The information we gained allowed us to create the document detailing the brand identity, its architecture as well as design guidelines.[…]
For a new brand on the B2B software market, Gardens Software, we carried out a branding project that included creation of marketing message for two groups of the audience – IT specialists and final customers, i.e. software users. Our works began with determining the identity features of the brand – its potential, development and flexibility[…]
Extending the Integra’s was the impulse that prompted the completely new communication concept. People moving forward – what we included in this slogan was a promise of a company whose mission is to arouse people’s energy. We created a brand new communication (a new logo, slogan, folder, website etc.). The sphere motif is not only[…]