Corporate Identity (CI) is a tool which allows to create the image of a brand, a company or a service. The MEBLE (FURNITURE) Fair CI we created contains a number of symbols used by Poznań International Fair to achieve a clear and coherent identification on the market that will distinguish the event from all the competing fair brands.
A consistent visual system is the key element of the comprehensive identity and the logo is the basis of such a system. Visual identity, i.e. the structure of the brand image, is what decide if the brand or company will or will not succeed.
The MEBLE (FURNITIRE) Fair’s identity is closely connected with its strategy regarding the relations with the public. Creating the identity required a fresh, interdisciplinary look as well as gaining the knowledge on the event’s aims (mission, vision, values).
The new ‘contract zone’ – it’s a mission that MEBLE Fair carries out with full success!
The identity-related projects are part of Horsefield’s Brand&Go process. We’ve done dozens of logo and CI projects in the years 1992-2012.