Sevilla 2010

This time we met between 18 and 20 November in the capital city of Andalusia – Seville. To our surprise, arriving to Spain we were greeted with… arctic-like chill that wouldn’t be bearable if not for the hot welcome we received from the meeting’s hosts – Plataforma agency (which has the branches in Madrid, Almeria, Granada, Malaga and Seville).

As it had become our tradition – the case study presentations proved to be the most interesting part of the meeting. Main conclusion was that the mainstream media are increasingly integrated with online tools.

An important point of this year’s meeting was the summary of activities we carried out as, part of GCN, for one of our clients – KUHN, which had implemented the new communication strategy. The strategy was presented to us during the previous meeting in Touolouse by the French Hickory who provides the service to KUHN’s headquarters. Our task was to adapt the campaign for the Polish market.

Apart from this – it’s all about the changes! The group was joined by an Italian agency – TheOthers, represented by Mr. Luc Bourdon (formerly of EspritHB). We also launched the new website of the network: www.go-gcn.com. Furthermore, we have a new slogan: GCN. Extending your reach. We offer our services to clients introducing new products on the European and American markets or to these who seek partnership with an international marketing communication agency.

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