Milano 2006

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The conference in Milan took place on 15 and 16 June 2006, hosted by out Italian partners – EspritHB agency. This year’s meeting was held in the atmosphere of changes – two agencies (including us) presented their own rebranding projects.

Besides Horsefield, the Dutch showed their new face with their agency now rebranded to: Green. All the changes were received quite favourably. The GCN members agreed that the network should be expanded to Asia and South America and that appropriate steps will be taken to select new partner agencies.

All the participants presented reports on the most interesting projects they had run during the previous 12 months. We could observe one basic element we all shared – the increasing significance of the BTL promotion.

Gallery:

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