A good key visual makes talking about the company, its offer and why it’s better than others, easier. Key visual should be easy to remember and to relate with the company and brand – on the other hand, it should make a solid ground to build the brand media upon.
The communication we created for inLAND included slogans and motifs for five different services the company offers. A clear message, accompanied by distinctive graphics makes designing another brand communication media (BTL materials, websites, fax & mail service etc.) easier. The consistent communication is the answer to the mission of inLAND, which has one goal when carrying out any task for its clients – modern and effective information.