Chicago 2011

The first „transatlantic” meeting, hosted by the Chicago-based Rhea+Kaiser agency was held at the end of August and the beginning of September.

The Windy City welcomed us with a truly Mediterranean weather. Actually, the meeting was quite heated, too. We split the conference into three parts – the first one was held in Rhea+Kaiser’s Chicago office, the second – in their main office in Naperville, IL; and the last one was actually a short trip to the Farm Progress trade fair.

So, what’s up? Information management – this is what matters most!

Communication has grown up. There is no way a modern marketing communication can be establish without use of the new media. We are eyewitnesses of professor Wojciech Cellary’s vision come true – the companies able to properly manage information, will achieve competitive advantage. Whether we deal with a crop protection company, a fashion brand or a university, what really matters is conveying the right information to the right people. Hence almost all GCN agencies have introduced mobile applications to their offers – Horsefield has too. We presented our brand new mobile offer, labeled “Mobilizujemy się dla Ciebie” (We mobilize our forces for you).

The meeting gave us plenty of occasions to share and discuss our experiences, while the evenings were the time to explore the city, vibrant with cultural events. And even though America lies way across the Pond, we all could feel the rhythm of the global village.

Next year, we’ll meet again – this time, we’ll be back to Poland…