BRAND ANALYTICS
If you wish to have your finger on “the pulse of your brand”, measuring its value and image.
BRAND ANALYTICS – research, analyses, testing. We get to the point, we reduce risk and we support the process of brand creation with hard numbers.
Q: Who can benefit from the method?
A: All companies who want to:
- estimate the brand’s value and position on the basis of measurable data
- observe the brand’s value over a period of time or immediatly after taking an action
- get to know the market and their clients, non-clients or employees, partners, stakeholders or competitors market segments
- reduce the risks of ineffective campaigns
- make the most of their data’s potential in comparison with other sources of information
- know the results of research and analyses to support their processes (certificates, tender/granting criteria, HR)
- promote their business by sharing the results of their experiments or research in an engaging way
- strengthen the effectiveness of other Horsefield’s methods they choose to implement
What’s included in the method?
- analysis of the brief or help in creating a research brief
- consulting sessions with the client, choosing the appropriate research methods – matching the client’s needs (eg. survey, poll, qualitative research, online research or non-participant observation) during a workshop session
- methodological report defining the scope of the research issues, the research study form and potential further cooperation
- the research
- the research report including recommendations and good practice examples
as well as
- consulting the research results
- supporting the implementation of the results into the practice – workshop consulting sessions
How does it work?
BRAND ANALYTICS is a range of research products and services, matching the marketing needs of a company. If your company has not prepared a proper brief, we recommend a POWER DAY strategic workshop for you.
One of the key elements of the BRAND ANALYTICS process is measuring the success rate of the actions previously defined in the FORWARD CONCEPT method, eg.: increasing the market share, increasing the customer loyalty or satisfaction, brand repositioning
BRAND ANALYTICS ‘ strength derives from its essence, i.e. the fact that the experience and points of view of both branding and research combine and complement each other.
BRAND ANALYTICS combined with other Horsefield’s products makes an investment which is a great alternative to a simple research study prepared by a research institute.
Why cooperate with us?
- we do like our work
- we have many years’ experience
- we have our own creative, research and production resources
- everything is created in one place
- we provide a comprehensive service: BRAND & GO (branding), PROJECT-ON (comprehensive production service) and BRAND ANALYTICS (research, analyses)
contact:
Mr. Mikołaj Bleja, tel.: +48 602 215 287
Mr. Wojciech Jagodziński, tel.: +48 504 713 056