In cooperation with Biofarm (a pharmaceutical company), we designed a Soyfem Forte (a menopause treatment product) promotional campaign.
The “Pauza dla menopauzy” (Pause the menopause) campaign kicked off with an online “Zostań twarzą Soyfem!” (Be the face of Soyfem!) competition. To take part, applicants (the competition was directed at Polish women) had to upload their photos to the www.soyfem.pl website. Four ladies who received the most users votes, were invited for a professional photo session and on top of that – the winner took part in the professional Soyfem Forte advertising campaign and she received a holiday voucher. It was a great experience for the beautiful ladies, full of joy and excitement – and for us, another satisfying project.
Along with organizing the competition and the photo session, we designed the image materials, including: the competition website, press ads, folders and leaflets.