A unique place requires a unique and adequate communication. The Mierzęcin Palace WELLNESS & WINE RESORT – a beautiful holiday complex, surrounded by scenic landscape, entrusted us with a responsible task of rebranding.
The assignment, resulting from the analysis we had carried out, was to create a new message that would accent the resort’s abundant offer that had been extended with a brand new Grape Spa – the first in Poland to use fruit grown in its own vineyard.
The rebranding process, carried out with the client, resulted in creating the new communication strategy which emphasizes the potential of this remarkable place.
We refreshed the visual identity – the new logo combines traditional values and symbols with lightness and modern feeling. We also designed press ads, folders, leaflets as well as billboards and bus & tram media.
The project was ran in cooperation with Dobocom PR agency, who was mainly responsible for media buying and press & online publication.