Farmers usually treat any advertising message with reserve. We’ve created dozens of friendly and humorous ads that focus on family values, relations and actual benefits. By doing that, we realize the concept of value-based marketing.
We’ve been taking care of Josera’s marketing communication for more than 10 years now – beginning with adapting messages for Polish market (localization). Today, we’re responsible for creation of Josera’s ads, for some of which we have been awarded in various farming press competitions.