Planning the communication for the Biofarm’s slimming product – BODYline+ we integrated the healthy lifestyle and physical activity with social media potential. We kicked off with designing the logo and packaging, followed by the complete visual aspects of the image campaign.
We designed ads featured in most leading women’s magazines and popular internet portals; the campaign was complemented with commercials in the Multikino cinemas and digital signage promotion run in pharmacies. The client also entrusted us with the responsibility of creating a graphic and functional design and developing the product minisite: www.lzejodponiedzialku.pl (literally meaning: (Feel) Lighter from Monday).