Poznań 2012

We extend the reach of brands!

Under this slogan we held on 21 and 22 September another meeting of the independent group of marketing communication agency – Global Communication Network.

A good brand equals a chance for the international expansion. What makes such a venture successful or not, is the appropriate strategy and message localization (we need to keep in mind all the cultural and geographic factors). The annual meetings the GCN marketing specialists have held for 10 years are a great help to achieve this success. So far, we’ve met in such important economic centres as: Chicago (USA), York (UK), Amsterdam (the Netherlands), Paris (France), Seville (Spain), Malmö (Sweden), Berlin (Germany) and Poznań (Poland).

This year’s meeting was divided into two parts, held in two extraordinary venues. The first part (focused on agency updates & presentations) took place in CONCORDIA DESIGN building – the centre of innovation, design and creativity. For the second part (case study presentation), we took our guests to Mierzęcin. We wanted to combine the visit with presenting the Mierzęcin Palace’s offer – an example of enterprise, innovation and design.

Horsefield – business design & communication played the role of the event’s host.

Gallery:

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