According to our own BRAND&GO method assumptions, the creation phase of a project should be preceded by auditing the vision of company development and its image among the employees as well as the clients. The information we gained allowed us to create the document detailing the brand identity, its architecture as well as design guidelines.
The basic values of LFP – responsibility, innovation, flexibility, partnership – clearly communicate the development aspirations of the company. The new philosophy adopted by LFP is reflected in the main claim of the company: Zawsze i lepiej (Always and better). The claim synthesises the brand’s values and at the same time it shows the evolution of the LFP brand from traditional to innovative.
Implementing the new strategy of marketing communication and developing the new identification system was a part of a comprehensive modernization of the company project, co-financed by the European Regional Development Fund (SOP-ICE). The project applications included the company’s administration structures as well as all production processes.